We shared with you the Best Practices Of Snapchat Ads To Drive Installs that will definitely help when you want to take advantage for impressing Snapchaters with vertical videos, now even more with the new self – serve tool to buy ads launched few days ago.
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This dynamic evolution requires our full attention and this is why AppSamurai constantly informs you about the latest features and services released by Snapchat. Observing the huge potential represented by the marketing section of the app, the team behind Snapchat managed to create an incredible platform that not only help brands to promote their products but they also find new ways to transform ads into a playful experience. For a better understanding of how it works and why these filters move along with the person behind them, you can check the video shared by PetaPixel. While this feature is created for funny activities the algorithms behind it are very interesting and complex. For Snapchaters this is considered an extra touch for sharing their thoughts in a more entertaining way.Īnother great amount, $150 million was invested in a Ukrainian startup Looksery, for the facial recognition technology which is the base of so appreciated Snapchat Lenses. A recent article of TechCrunch gives many interesting details about the Bitmoji widget. This is the reason why Snapchat spent $100 million last year for buying Bitstrips, an Emoji app to adapt the bitmojis to suit the Snapchat style. Because most of Snapchat users are young people it was mandatory for the app owners to think about a strategy that would bring Emojis to Snapchat for the joy of their customers.
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